eBridge Technologies

Case study

USA Apparel brand — Doubled ROAS Without Spending More on Ads.

Three dedicated Meta-traffic landing pages for a USA fashion brand. Same ad spend, double the conversion.

2.1× ROAS

  • Industry

    Fashion & Apparel

  • Services delivered

    Shopify Landing Pages · Analytics & Tracking

  • Timeline

    4 weeks (first 3 LPs)

  • Headline result

    2.1× ROAS

The problem

Where the store was leaking.

The brand was sending six figures a month in Meta and TikTok traffic to a homepage written for warm visitors. ROAS sat at 1.6 and the media buyer was running out of creative angles to test.

Cold traffic was bouncing inside three seconds on mobile — the homepage hero video was 4.8MB and LCP on simulated 4G was over five seconds. The funnel was leaking before the second scroll.

The transformation

Before & after.

After
BeforeAfter

Our work

What we changed.

  1. 01

    Audience-mapped LPs

    Three LPs built per audience segment — best-sellers, new arrivals, and a TikTok-specific hook. Each LP carried a different hero, social proof block, and offer.

  2. 02

    Message match

    Hook in the ad and hook on the LP became the same sentence. Headline, supporting line, and lead image swapped per audience without rebuilding the page.

  3. 03

    Mobile-only TikTok variant

    TikTok LP stripped of nav, sized for vertical scroll, with the offer above the first scroll and a single CTA pinned to the bottom of the viewport.

  4. 04

    Performance budget

    Every LP shipped with LCP under 1.8s on simulated 4G. Hero video replaced with a poster image; product video deferred behind interaction.

  5. 05

    Per-LP Pixel events

    Each LP fires its own conversion event so the Meta algorithm learns audience-specific signal. Server-side CAPI deduplicates with client-side pixel events.

Outcomes

The numbers.

  • 2.1×

    ROAS vs. homepage

  • +118%

    Conversion rate

  • −31%

    Cost per acquisition

  • 1.8s

    LCP on mobile

  • 3

    LPs in first 4 weeks

  • +47%

    Click-through on TikTok variant

“We were sending Meta traffic to our homepage and wondering why our ROAS was flat. The dedicated LPs doubled it in the first month — and the TikTok-specific page outperformed the Meta one by 47% on click-through.”
2.1× ROAS

Growth lead

USA Apparel brand · DTC

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