Case study
USA Skincare brand — A 42% Conversion Rate Lift on Shopify.
Full Shopify redesign and PDP rebuild for a 7-figure DTC skincare brand patching a broken theme.
+42% CR
- Industry
Beauty & Skincare
- Services delivered
Shopify Redesign & CRO · Product Page Optimization · Analytics & Tracking
- Timeline
10 weeks
- Headline result
+42% CR
The problem
Where the store was leaking.
The brand had been patching a heavily customized theme for two years. The PDP carried 14 apps, mobile add-to-cart was buried below the fold, and reviews lived in a widget that nobody scrolled to. GA4 and Shopify revenue disagreed by 11%.
Paid traffic from Meta was scaling. Conversion was not. CPA had drifted up 38% in six months and the founder was hesitating to scale further until the store could keep up.
The transformation
Before & after.
Our work
What we changed.
- 01
Design direction
Rebuilt the homepage hero around offer clarity (problem → ingredient → outcome) instead of aesthetic. Editorial typography pulled forward, lifestyle photography pushed below the first viewport.
- 02
Product page rebuild
Ingredient-led objection handling above the fold, review snippet wired into the buy box, and a subscription-vs-onetime selector simplified to a single tap.
- 03
Mobile UX
Mobile sticky add-to-cart with variant collapse, image gallery condensed, and the FAQ block restructured into an inline accordion so it no longer pushed the buy box below the fold.
- 04
Performance
Eight PDP apps removed or replaced with native sections. LCP went from 4.2s to 1.6s on simulated slow 4G. CLS dropped to zero.
- 05
Tracking & analytics
Clean GTM container, GA4 enhanced ecommerce events, Meta Pixel rebuilt with deduplication, and server-side Conversions API wired from session one.
Outcomes
The numbers.
+42%
Conversion rate (sitewide)
+95%
Mobile conversion rate
+27%
Average order value
1.6s
LCP, down from 4.2s
−43%
Bounce rate on PDP
98%
GA4 vs Shopify accuracy
“We had been patching a broken theme for two years. eBridge rebuilt the priority pages and our CR jumped 42% in the first month. Communication was clean and the data was honest — they showed us the wins and the flat tests.”
Founder
USA Skincare brand · 7-figure DTC
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